Many people ask us for the book list that Charlie Jones asked his son, Jere, to read. Many of the titles on the original list have gone out of print and are no longer available. The list below combines still-available titles from that list along with some new ones to replace those that have gone by the wayside.

How I Raised Myself From Failure to Success in Selling, by Frank Bettger

The Power of Positive Thinking, by Dr. Norman Vincent Peale

The Greatest Salesman in the World, by Og Mandino

How to Win Friends and Influence People, by Dale Carnegie

Think and Grow Rich, by Napoleon Hill

The Ultimate Gift, by Jim Stovall

Never Give In: The Extraordinary Character of Winston Churchill, by Stephen Mansfield

Psychocybernetics, by Dr. Maxwell Maltz

How to Develop Self-Confidence and Influence People by Public Speaking, by Dale Carnegie

Then Darkness Fled: The Liberating Wisdom of Booker T. Washington, by Stephen Mansfield

I Dare You!, by William H. Danforth

The Journal of a Climber, by Chuck Reaves

How to Tell What You Know, by Arthur Secord

8 Attributes of Great Achievers, by Cameron C. Taylor

My Utmost for His Highest, by Oswald Chambers

Morning and Evening, by Charles Spurgeon

Mere Christianity, by C.S. Lewis

The Reason Why, by Robert A. Laidlaw

Twelve Paradoxes of the Gospel, by Cameron C. Taylor

Success with People, by Cavett Robert

The One Minute Manager, by Ken Blanchard

Leadership Gold, by John C. Maxwell

The Fred Factor, by Mark Sanborn

The 21 Success Secrets of $elf-Made Millionaire$, by Brian Tracy

Life Is Tremendous, by Charlie "Tremendous" Jones

Valley of Vision, by Arthur Bennett

The Lincoln Ideals, edited by Charlie "Tremendous" Jones 

Comments by Charlie "Tremendous" Jones on reading books:

In my early insurance career, Dale Carnegie said the greatest of all the books ever written on selling -- and he was right -- is Frank Bettger's How I Raised Myself From Failure to Success in Selling. When people still read it, they cannot believe that the book was written sixty years ago. You just laugh and laugh because you see yourself in it. Three others are Dr. Peale's The Power of Positive Thinking, Dale Carnegie's How to Win Friends and Influence People, and Napoleon Hill's Think and Grow Rich. After motivational books, if you want to grow, you must really key in on biographies and devotionals. It would be great to start with Churchill, Lincoln, and Booker T. Washington. The number-one devotional in the world today is a book called My Utmost for His Highest, by Oswald Chambers. I have been reading it for years and have memorized it all. Charles Spurgeon is another author I suggest. There is a new book of prayers (written about 200 years ago) called Valley of Vision. I just found it six months ago, and I can't believe there were ever men who could write like these men did.